Experimentation

Wow, my first post. Right, well, if you have found this page, it is more or less likely that you came across it via the link "bit.ly/SoulPro", which you've seen on a poster in a public place. This was part of an experiment that I was carrying out, for an application project for Wieden + Kennedy: Platform. The objective of this experiment was to endeavour problem solving whilst studying the power of advertising; the "Are you a Mac or a PC?" debate is a question which has been generated from a worldwide campaign between rivalling companies Apple Inc. and Microsoft. I wanted to ascertain whether people would react to my posters and visit the address, after recognising the question within it.

Both companies appeal to various consumers, of varying backgrounds and ages. I wanted to attempt to appeal to these consumers with a "new product" called SoulPro - unfortunately, this is just a conceptual experiment, and SoulPro does not exist. However, I would like to thank you for visiting this page, as I have been following the pattern of the traffic received as part of my analysis. Thank you, again.